Glossary

A canonical reference for terminology used across the LingoVae app, marketing site, and these docs. If a term in product UI looks unfamiliar, look it up here first.

A

A/B compare, The review-screen affordance that shows the live Shopify description on one side and the proposed styled draft on the other. Used during per-field review.

Activity log, A timeline of who changed what and when. Includes drafts generated, fields published, products reverted, voices applied, and bulk job runs.

B

Benefits-First, One of the four core voices that ship with every install. Leads with what the customer gets, bulleted for scannability.

Bulk job, A single job that styles many products at once. Each product still goes through per-field review; the bulk job just batches the generation. Available on Grow and above.

C

Campaign routing, Pro-tier capability that routes different voices to different traffic sources based on UTM parameters. For example, visitors from utm_source=facebook see your Playful voice; visitors from utm_source=email see your Professional voice. Voice swap only, no commerce primitives touched.

Catalog, The set of voices available to your shop. The four core voices ship with every install. The extended catalog of category-organized voices unlocks on Grow. Custom voices you build yourself live on Pro.

Confidence, Internal metric. Not exposed in the merchant UI as a feature.

commstyles, The Shopify metafield namespace LingoVae writes to. The theme app extension reads from this namespace on your storefront.

D

Detailed, One of the four core voices. Specifications-led, dense, structured.

Downgrade preservation, When you downgrade, voices and features above the new tier cap are paused, not deleted. Your existing styled product pages keep rendering. Re-upgrading reactivates the paused work.

Draft, A generated styled version of a product’s title, description, or SEO description that hasn’t been published yet. Drafts are reviewable and versioned.

F

Field, One of the three things LingoVae generates per product: title, description, SEO description. Each field is reviewed and accepted independently.

Friendly, One of the four core voices. Conversational, warm, “friend telling a friend.”

L

Library, The set of voices installed in your shop. Distinct from the catalog (what’s available in your plan). Use “library” when referring to a shop’s own collection of voices and “catalog” when referring to the universe of voices on the plan.

M

Metafield, A Shopify mechanism for storing extra data on a product. LingoVae writes styled content to product metafields under the commstyles namespace. The theme app extension reads from there.

O

Original, The Shopify product description LingoVae never touches. Always preserved. Always one click away via revert.

P

Per-field review, The review workflow where the title, description, and SEO description are each accepted, edited, or rejected independently. Nothing publishes until you say so.

Plan, Free, Starter, Grow, or Pro. See /plans.

Professional, One of the four core voices. Polished, business-appropriate, low enthusiasm.

Publish, The act of accepting a styled draft and making it live on your storefront via metafields. Distinct from “approve”, we use “publish” consistently for the verb that moves bits.

R

Restyle, Apply a voice to a product that’s already been styled. Generates new drafts, doesn’t auto-publish. The previous version becomes a prior draft in the activity log.

Revert, One-click removal of styled content for a single product. The styled metafield clears; the theme app extension stops rendering styled content for that product; your original Shopify description renders in its place. Atomic and per-product.

S

Schedule, A scheduled restyle that applies on a date you choose. Available on Grow and above.

Snapshot lock, A bulk-job safety mechanism. When a bulk job is running, the voice used by that job is locked from edits to prevent mid-job changes from affecting in-flight drafts.

Style, Internal noun for what we publicly call a “voice.” We’re consistent in docs and marketing on “voice”; the codebase often uses “style.” Treat as synonyms.

T

Theme app extension, The drop-in Shopify Liquid block you add to your product page template once (drag-and-drop in the theme editor, about 30 seconds, no code). Reads from metafields; renders styled content; silently falls back if entitlement lapses.

Tier, Same as plan.

Tonal range, Each voice has explicit tonal coordinates: formality (low / medium / high), enthusiasm (low / medium / high), and reading level (6th / 9th / 12th / Professional).

V

Version history, Pro-tier capability. Every draft is versioned per product per voice. You can find when a version shipped, what it replaced, and restore any prior version in one click.

Voice, The customer-facing term for a brand-voice spec, a structured artifact with instructions, guardrails, examples, and a tonal range. The catalog contains many voices. Four ship with every install. Synonymous with “style” in the codebase.