Glossary

A canonical reference for terminology used across the LingoVae app, marketing site, and these docs. If a term in product UI looks unfamiliar, look it up here first.

A

A/B compare — The review-screen affordance that shows the live Shopify description on one side and the proposed styled draft on the other. Used during per-field review.

Activity log — A timeline of who changed what and when. Includes drafts generated, fields published, products reverted, voices applied, and bulk job runs.

B

Benefits-First — One of the four core voices that ship with every install. Leads with what the customer gets, bulleted for scannability.

Bulk job — A single job that styles many products at once. Each product still goes through per-field review; the bulk job just batches the generation. Available on Grow and above.

C

Campaign routing — Pro-tier capability that routes different voices to different traffic sources based on UTM parameters. For example, visitors from utm_source=facebook see your Playful voice; visitors from utm_source=email see your Professional voice. Voice swap only — no commerce primitives touched.

Catalog — The set of voices available to your shop. The four core voices ship with every install. The extended catalog of category-organized voices unlocks on Grow. Custom voices you build yourself live on Pro.

Confidence — Internal metric. Not exposed in the merchant UI as a feature.

commstyles — The Shopify metafield namespace LingoVae writes to. The theme app extension reads from this namespace on your storefront.

D

Detailed — One of the four core voices. Specifications-led, dense, structured.

Downgrade preservation — When you downgrade, voices and features above the new tier cap are paused, not deleted. Your existing styled product pages keep rendering. Re-upgrading reactivates the paused work.

Draft — A generated styled version of a product’s title, description, or SEO description that hasn’t been published yet. Drafts are reviewable and versioned.

F

Field — One of the three things LingoVae generates per product: title, description, SEO description. Each field is reviewed and accepted independently.

Friendly — One of the four core voices. Conversational, warm, “friend telling a friend.”

L

Library — The set of voices installed in your shop. Distinct from the catalog (what’s available in your plan). Use “library” when referring to a shop’s own collection of voices and “catalog” when referring to the universe of voices on the plan.

M

Metafield — A Shopify mechanism for storing extra data on a product. LingoVae writes styled content to product metafields under the commstyles namespace. The theme app extension reads from there.

O

Original — The Shopify product description LingoVae never touches. Always preserved. Always one click away via revert.

P

Per-field review — The review workflow where the title, description, and SEO description are each accepted, edited, or rejected independently. Nothing publishes until you say so.

Plan — Free, Starter, Grow, or Pro. See /plans.

Professional — One of the four core voices. Polished, business-appropriate, low enthusiasm.

Publish — The act of accepting a styled draft and making it live on your storefront via metafields. Distinct from “approve” — we use “publish” consistently for the verb that moves bits.

R

Restyle — Apply a voice to a product that’s already been styled. Generates new drafts, doesn’t auto-publish. The previous version becomes a prior draft in the activity log.

Revert — One-click removal of styled content for a single product. The styled metafield clears; the theme app extension stops rendering styled content for that product; your original Shopify description renders in its place. Atomic and per-product.

S

Schedule — A scheduled restyle that applies on a date you choose. Available on Grow and above.

Snapshot lock — A bulk-job safety mechanism. When a bulk job is running, the voice used by that job is locked from edits to prevent mid-job changes from affecting in-flight drafts.

Style — Internal noun for what we publicly call a “voice.” We’re consistent in docs and marketing on “voice”; the codebase often uses “style.” Treat as synonyms.

T

Theme app extension — The drop-in Shopify Liquid block you add to your product page template once (drag-and-drop in the theme editor, about 30 seconds, no code). Reads from metafields; renders styled content; silently falls back if entitlement lapses.

Tier — Same as plan.

Tonal range — Each voice has explicit tonal coordinates: formality (low / medium / high), enthusiasm (low / medium / high), and reading level (6th / 9th / 12th / Professional).

V

Version history — Pro-tier capability. Every draft is versioned per product per voice. You can find when a version shipped, what it replaced, and restore any prior version in one click.

Voice — The customer-facing term for a brand-voice spec — a structured artifact with instructions, guardrails, examples, and a tonal range. The catalog contains many voices. Four ship with every install. Synonymous with “style” in the codebase.